I make things look like they know what they’re doing.
“Make it simple” is often the most complicated instruction.I make things look like they know what they’re doing.
Brand identities, visual communication, presentations, campaigns, digital experiences and the occasional design decision that takes 47 minutes longer than it should.
I’ve spent 7+ years turning vague briefs, complicated business ideas and “can we make it pop?” into things people can actually look at.
Currently making complex things look simple at KPMG. Still collecting references. Still moving things two pixels to the left.
Player stats
The numbers, without the TED Talk.
years making visual decisions for a living
projects, and suspiciously similar shades of blue
industries: professional services, food, automotive, startups, consumer brands
studios and teams, from Deloitte Digital to KPMG
Selected work
Three to start. Every one has a v1 the client loved more than the final.
Brief-o-matic
Every brief I’ve ever received, compressed into one machine. Pull the lever.
Kern it.
A designer’s favourite stress test. Drag the middle letters until the spacing feels right, then check your eye against the real thing.